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Reaching out to the general public raises awareness of our contributions and the critical role that universities and research centres play in improving lives. The program reinforces UBC’s position as a tier-one university dedicated to an exceptional learning environment that fosters global citizenship, advances a civil and sustainable society, and supports outstanding research to serve the people of British Columbia, Canada and the world.
Following the media release in September 2013 via UBC News of the additional $2.7 million grant, the story was picked up by several media outlets, including: